by Frank Grifford
Real Estate Logos are very important to anyone marketing real estate, online and off. There is certainly an art to making a real estate logo catchy. Below are the findings of a survey on top real estate logos and reasons why they are catchy, and therefore, get more businesses for their company.
Remax logo
One of the best known realty franchises in America, Re/Max, has an assortment of logos. All of them share the company name in red and blue with the same font. It could be argued that the re/max logo is so effective because it is one of the simplest designs overall.
Anyone seeing their logo should have no doubts as to the company name or what its business is. The red, white, and blue colors inspire a sense of trust and patriotism between the customer and Re/max such that people feel they can trust that particular company with all of their real estate needs.
ERA logo
Irritatingly similar to the Re/max logo is ERA’s very similar logo. They too employ the same patriotic color scheme and use of a house-shaped graphic, which works pretty well for them. Just like with Re/max, this brokerage network has had no complaints with their logo. It has likely served them well.
The Century 21 logo
The Century 21 logo is quite likely the most recognizable of the bunch because it has been used much more often than any other franchises’ logo. It has always featured their version of a house wrapping around their name, but the choice of colors has varied many times over the years. Despite that, the bolded fonts, the layout, and everything else is the same so it has always been a very effective logo.
Coldwell Banker logo
Using more of it’s darkest color than any other logo, Coldwell Banker’s logo is a very solid blue square that is very likely to stand out as the most ‘dense’ ad on a given page. This trick works great when prospects are flipping through a phone book for a realtor. Also, the simpleness of the design is admirable too. There is a subtle, yet eye-catching effect while viewing the letters in the logo because of the high contrast. Overall, Coldwell banker has a very well-thought logo.
Imperium Realty logo
Imperium Realty Inc. also has a catchy logo with the Lion’s head. Most people think that the logo looks really interesting because of the 2 different colors (gray and red), which will stand out from all the blue-based logos of other realty companies. They also feel that text doesn’t look half bad either. But the lion graphic is by far the big standout of the group.
Weichert Realtor logo
The Weichert Realtor logo is very catchy for people who respond to the color yellow. Weichert is the new name of the Beazley offices in some areas so some people are already familiar with the name.
A very bright yellow road sign with a plain, black, simple font… Some people surveyed said that these signs are “hideous” and others said that they are simply too bright. Sometimes annoying your prospects into buying does work, but typically not for a branding campaign, and definitely not when you need to build trust with your client.
Frank Grifford on August 27th 2008 in Marketing